Lead Generation Specialist

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• PERMANENT - FULL TIME
• Coimbatore
• 3 - 6 Years

Job Description: Lead Generation Specialist (3–6 Years Experience)

We are seeking a results-driven Lead Generation Specialist with 3–6 years of experience to manage and optimize lead generation campaigns across multiple platforms.

Key Responsibilities:

• Plan, execute, and optimize lead generation campaigns via Google Ads, Bing Ads, and Native Ads platforms (e.g., Taboola, Outbrain).
• Manage end-to-end campaign processes, from setup to tracking and reporting.
• Analyze performance metrics (CTR, CPA, ROAS) and provide actionable insights.
• Collaborate with SEO, content, and CRM teams to align strategies.

Required Skills:

• Proven expertise in Google Ads, Bing Ads, and Native Ads.
• Proficiency in tools like Google Analytics, Data Studio, and CRM platforms (Salesforce, HubSpot).
• Strong analytical skills for data interpretation and performance optimization.
• Experience in conversion rate optimization (CRO) and A/B testing.
• Excellent communication and project management skills.