How Mazenet Trained & Hired 76 Google Ads
Support Executives in Just 30 Days

• With a strong connection with the institutes across India, Mazenet taps a minimum of 45% of the right fit groomable candidates from the direct institute hiring.
• Expanded sourcing beyond job boards to reach a wider, more relevant talent pool.
• Utilized internal databases, employee referrals, and college placement networks to identify candidates with strong learning potential.
• Activated targeted outreach through WhatsApp groups, training communities, and organic social channels to maintain sourcing momentum.

This multi-stream approach ensured consistent candidate inflow, even when dropout rates were high.

• Implemented focused evaluations for English fluency, pronunciation clarity, tone, and active listening.
• UsConducted one-on-one communication screenings and mock call simulations to test customer-handling readiness.
• Conducted a special interview-oriented training program for the candidate who can be groomed with focused training & prepared them for the interviews.
• Shortlisted only those who demonstrated adaptability and the ability to improve through training.

This ensured the training batch was highly trainable and aligned with the communication standards required for Google Ads support.

• Designed a structured curriculum covering Google Ads fundamentals, support workflows, and hands-on practice to meet the client's requirements (80% Practical & 20% Theory).
• Mazenet’s Edzentra, the AI integrated LMS carries the entire training process, including the assessments, to have live updates to the clients & the training team to understand the individual performance & enable the customized learning approach if required.
• Integrated soft-skill enhancement sessions focused on pronunciation, confidence building, and language refinement.
• This blended technical and communication training enabled candidates to become job-ready within 18 days.

• Setting a clear end goal on the Train and Hire Process & the growth in the particular domain for any newcomers with the continuous backup & support makes them trust the process & perform better.
• The structured plan of hiring, Training & onboarding within the committed timelines ensures a higher rate of candidate retention.
• The effective training approach, methodologies & interactive training led by the experts in the industry reduce attrition to below 5% in any IT/Support-based programs.

• A dedicated team of seasoned recruiters to manage assessments, interview scheduling, and candidate coordination to streamline the placement process.
• Supported candidates with documentation, client interactions, and onboarding requirements.
• Ensured the hiring pipeline moved efficiently, enabling the client to onboard all 76 trained candidates within a week.

This structured support helped deliver the mandate on time and without compromising quality.