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Artificial Intelligence in - Marketing and Sales

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Objectives

Marketing and sales are moving away from intuition and guesswork, shifting toward strategies powered by real-time data and AI-driven insights. This course highlights how predictive analytics, recommendation engines, and automation are reshaping customer journeys. The objective is to show how AI makes targeting sharper, engagement more personalized, and campaigns more efficient, turning marketing and sales into smarter, faster, and more adaptive functions.



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Course Outcome

Harness AI to revolutionize customer targeting, segmentation, and personalized engagement. Generate and qualify leads using forward-looking predictive analytics seamlessly. Execute highly optimized AI-driven campaigns for maximized sales performance. Produce compelling, AI-crafted content that drives customer action. Employ data-driven AI dashboards for real-time revenue forecasting and agile decisions. Champion ethical AI use, safeguarding customer trust and regulatory compliance.

Why Mazenet?


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    Expert Faculty

    Our Faculty comprises of 300+ SMEs with many years of experience. All our trainers possess a minimum of 8+ years of experience.

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    Proven Track Record

    We have served over 200+ global corporate clients, consistently maintaining a 99% success rate in meeting training objectives for 300+ technologies with quick turnaround time.

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    Blended Learning

    We provide course content over any platform that our clients prefer. You can choose an exclusive platform or a combination of ILT, VILT, and DLP.

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    Learning Paths

    The learning paths are very defined with clear benchmarks. Quantitative assessments at regular intervals measure the success of the learning program.

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    Case Study

    We have amassed over 10,000 case studies to support training delivery. Candidates will be trained to work on any real-time business vertical immediately after the training.

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    24*7 Global Availability

    We are equipped to conduct training on any day, date or time. We have delivered training pan India, Singapore, North America, Hong Kong, Egypt and Australia.

Delivery Highlights

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    Customized Training Modules

    Training programs are highly flexible with module customizations to suit the requirements of the business units.

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    Certification

    The training can be supplemented with appropriate certifications that are recognized across the industry.

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    Multi-language Support

    Course content can be delivered in English, Spanish, Japanese, Korean or any other language upon request.

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    Personalized Training Reports

    Candidates are assessed individually at regular intervals and are provided unique learning suggestions to suit their learning calibre.

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    Industry-Oriented Training

    Industry-oriented training, completing which, candidates can be immediately deployed for billable projects.

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    Diverse Training Platforms

    Choose from Instructor-Led Training, Virtual Instructor-Led Training, Digital Learning Platform and Blended Training platforms

Contact Us
Ready to get started?
Let's chat.
info@mazenetsolution.com +91 9500929297
          +91 7397723052
Get In Touch With Us


Get Started Today

Course Preview

  • Dive into how AI and machine learning are transforming marketing and sales.
  • Discover key AI tech like NLP, predictive analytics, and generative AI.
  • Explore real-world use cases in both B2B and B2C settings.

  • Segment customers smartly using AI-driven clustering and behavior analysis.
  • Create personalized experiences with AI-powered recommendation engines.
  • Generate dynamic content and product recommendations tailored to audiences.
  • Get familiar with tools like Dynamic Yield, Adobe Target, and Salesforce Einstein.

  • Identify top leads efficiently using AI.
  • Use behavioral signals and modeling to prioritize leads..
  • Integrate AI-powered lead scoring with CRM tools like Salesforce and HubSpot.

  • Monitor employee performance live with real-time dashboards and AI insights.
  • Allocate budgets smartly with AI media mix modeling.
  • Run AI-powered A/B and multivariate testing for best results.
  • Tune campaigns in real time to maximize ROI.

  • Automate sales workflows using AI-driven CRM platforms.
  • Get next-best-action recommendations tailored for sales reps.
  • Design intelligent pricing and dynamic quoting strategies.
  • Use conversational AI including chatbots and virtual sales agents.

  • Generate emails, ads, blogs, and creative content with NLG tools.
  • Explore AI tools like Jasper, Copy.ai, Canva AI, and ChatGPT for sales copy.
  • Create videos and banners using AI-generated creatives.

  • Monitor brand sentiment across channels with AI-powered social listening tools.
  • Spot trends, brand perception shifts, and potential crises early.
  • Translate insights into informed campaign and sales strategies.

  • Use AI for accurate sales forecasting and performance tracking.
  • Apply marketing analytics with attribution and visualization using tools like Power BI or Tableau.

  • Manage data governance and respect customer consent.
  • Navigate ethical uses of personal data and comply with GDPR, CCPA.
  • Address AI bias in targeting and sales decisions proactively.

  • Build AI-driven customer personas using real marketing data.
  • Create personalized campaign content powered by generative AI.
  • Design predictive lead scoring models.
  • Set up AI-powered dashboards for real-time sales forecasting.